National Business Planning Manager Fuel Cell Vehicles
Geri Yoza is the National Business Planning Manager in Toyota Motor Sales, USA’s Corporate Marketing Dept in Torrance, CA. She is responsible for defining and implementing market launch and business plans, including developing and advocating consumer-centric policies and processes, to support Toyota’s advanced technology vehicles and expansion of electric drive technology, and the introduction of Toyota’s fuel cell vehicle the Mirai.
Geri has 29 years of experience with Toyota, in the areas of Marketing, Advertising, Environmental Strategy, and Product Planning. As Marketing Product Manager, she played a key role in the launches of the first gen Prius and first gen RAV4 EV.
Geri has a BA and MBA from the University of Chicago.